|Joseph H. Boyett holds a P.h.D in political science|
and is a respected international leadership consultant.
He is co founder of Boyett & Associates and the
author of many books. He lives in Alpharetta, Georgia
In Modern times, sophisticated psychological manipulation and persuasion are rampant - concealing from the field of advertising, mass media, business, politics and religion. Some people use it for good and some people exploit it for their own advantage. Since the 2013 Election is coming, we must be vigilant and skeptic in every political candidate we encounter. We are aware that the Philippine Election is branded as "dirty". Analyzing the different techniques of our political candidates will lead us to see their true agenda. Dr. Joseph H. Boyett's 'Won't Get Fooled Again: A Voter's Guide to Seeing Through the Lies, Getting Past the Propaganda, and Choosing the Best Leaders', is a good eye opener for us. This book is a good introduction to become a critical thinker. He discusses several techniques used by different leaders in persuading their audience. He also gives advice on how to pick good leaders, outwit the bad ones, and detect the evil ones before they can cause serious problem. His research in social psychology of persuasion gives us the knowledge to ask the right questions. He gives illustrations, examples, scenarios, and even a brief biography of famous leaders to explore their tactics. "Won't Get Fooled Again is the book that will makes us savvier voters and put us in charge of our own future."
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