Finally! Starbucks is in GenSan. The Generals would feel great because of its presence in the city. But whenever I see or hear the brand, I remember the book of Bob Ong entitled Bakit Baliktad Magbasa ng Libro ang mga Pilipino? In the book, he features an essay of Nick Garcia called The Starbucks Principle. I want to share it with you to understand why Starbucks is worth remembering.