GenSan unites businesses, local government, and schools to launch local TEN Moves! campaign

   Representatives from corporation, universities, local government, youth groups, and non-governmental organizations have banded together to launch a local campaign to build classrooms.

   General Santos City is one of the latest cities in the country to adopt the TEN Moves! campaign, which aims to get two million Filipinos to donate P10  a day for a year to build 10,000 classrooms.

   "One of the most important things that we can give to our children is education, says Mr. Diosdado Ablanido, DepEd Schools Division Superintendent of General Santos City Division Office. "It is important that our children's minds develop in an environment that allows them to understand and retain their lessons, in an environment that is conducive for learning."

   For Mr. Archimedes Velasco, Ayala Foundation Inc. Operations Managers for Mindanao, the TEN Moves! campaign is a great opportunity to create a big wave of change with even a small gesture.

   "The classroom shortage is one of our biggest challenges in education, and the idea of building thousands of classrooms can be intimidating," says Velasco. "If we all started giving ten pesos every day, for a year, we can make a lot of difference."

   Local Businesses and groups such as KCC Mall, Brigada Media, the Rotary Club, the SK Federation, the Pacquiao Group of Companies, Sagittarius Mines Inc., Mindanao State University- College of Law, ICAN Foundation International, and the Fil-Chinese Chamber of Commercehave pledge their support for their project.

   According to Mr. Kazumasa Sakakura, the Corporate Division Manager of Mitsubishi Corporation, human resource is the best asset of the Philippines and helping strengthen it by investing in the education sector is their contribution to the country. 

   “TEN Moves has given schools like us a chance to pay it forward to school children and teachers across the country,” says Angelito Llanos, principal of the General Santos City High School. “We hope to be able to encourage more principals and heads of the universities to do their share for education.” 

   Since its launch to the public in October 2011, 1, 277 classrooms have been built under Bayanihang Pampaaralan, the mother campaign of TEN Moves! Around Php 49 million has been raised in cash and through donations or pledges. The campaign’s beneficiaries include communities in Benguet, Batangas, Palawan, and Sulu. 

   TEN Moves also aims to raise funds for the schools affected by typhoon Pablo, where an estimated 2,000 classrooms were damaged. The Department of Education estimates the cost of the damage at around Php 1 billion, which has affected around 200,000 school children. 

   “We hope that more people will start thinking about what they can do for our schools, and contribute to the current effort to help these areas recover,” says Velasco. “With the collaboration between business, universities, the local government, and organizations, our goal to build 10,000 classrooms all over the country can become a reality.” 

Interested donors are encouraged to donate P300 a month for 10 months to help build the construction of 10,000 classrooms under TEN Moves. To learn more about TEN Moves, please visit , like us on , or email us at

For more information, please contact: 

Marco Sindiong/Mika Palileo 

Ogilvy Public Relations Worldwide, Manila 

Tel: (632) 238 7000 loc. 7042 7052 

Press release from TEN Moves