Treasures of Region 12 is set on November in GenSan

   Region 12, Philippines --- Treasures of Region 12 is set in GenSan on November 13-19, 2017 at the SM City, San Miguel Street, General Santos City. DTI 12 together with its 10 partner NGAs, 1 LGU and 1 Private Sector Organization, invite institutional buyers, consumers, students, tourists to visit the Trade Fair on the said date.

   Treasures of Region 12 is an annual event that aims to showcase the result of the different interventions given by the Department of Trade and Industry 12 as well as partner agencies to its Micro-Small-Medium Enterprises-clients. This also aims to inform and exhibit to the public the Best Products of Region 12’s products that all market-ready. This activity also encourages institutional buyers to visit the region to see what products they can consolidate for marketing outside Region 12 or even outside the country.

   This year’s highlights include the following: 1) Job and Business Fair, 2) Trade Fair, 3) Seminars and 4) Special Setting. The Job and Business Fair, dubbed as “Trabaho, Negosyo at Kabuhayan (TNK) is done in partnership with the Department of Labor and Employment and will be held on November 13-14, 2017 at the SM Trade Hall 1. Meanwhile, the Seminars include: Entrepreneurial Mindset will be held on November 14-15, 2017 which will cater the Overseas Filipino Workers (OFW) that are identified by the Overseas Workers Welfare Administration (OWWA), one of the agency partners for the said event. Other interested MSMEs are also welcome to attend as participants. On the other hand, the Seminar on Geological Hazards and Responsible Mining will be held on November 15, 2017, at the SM Meeting Room 1. This will cater again those participants that were identified by the DENR-Mines and Geosciences Bureau and other interested stakeholders. On the other hand, a BIMP-EAGA Forum and Business Continuity Planning (BCP) will be held on Green Leaf on November 16-17 to cater those MSMEs and stakeholders that are interested to learn to do the BCP and those that are interested to venture into business within the BIMP-EAGA.

   Meanwhile, the Special Setting from November 13-19 include: 1) Tsokokapehan, a showcase of the region’s coffee blends and chocolate that are served to the visitors for free; 2) Sustained, Upbeat, Empowered and Responsible (SUPER) Consumer, a booth that will be giving out information and communication material on consumer protection;3) Aspire Pavilion, which aims to showcase DA’s Agribusiness Support for Promotion and Investment in Regional Expo (ASPIRE) which was done in partnership with DTI an was piloted for Mindanao in Region 12. This will be located in The Atrium.

   On the other hand, the Special Setting from November 15-19, 2017 include: 1) One Town One Product (OTOP) Next Gen and Branding Equity Development Program (BrEDP) Balangay, Treasures of SOX Pavilion, Craft Pavilion, and BIMP-EAGA as well as Go Lokal. 

   The OTOP and BrEDP Balangay will showcase the different brands of local products that will be used in marketing. These products are considered as the Region 12’s Best and are ready to enter the national as well as international markets. On the other hand, the Treasures of SOX Pavilion will be set-up by the Department of Tourism and will showcase the region’s different tourist destinations, thereby enticing the visitors to see some places in SOCCSKSARGEN apart from buying its products. 

   The Craft Pavilion will also showcase the different craft products that were upscaled through the different skills and technical trainings on design and prototyping given by the DTI in cooperation with other agencies like DENR, TESDA, among others.

   The BIMP-EAGA Pavilion also aims to showcase the products of the Region, mostly aquamarine that have already penetrated the BIMP-EAGA Market and are still open to be marketed to other parts of the world.

   Go Lokal on the other hand, will showcase the Region’s products that were identified as export ready and will be displayed in malls nationwide like Robinson’s, SM, as well as concept parks like the Enchanted Kingdom. 

   Treasures of Region 12 is done in cooperation with the following national government agencies: 1) Department of Agriculture (DA); 2) Bureau of Fisheries and Aquatic Resources (BFAR); 3) Department of Environment and Natural Resources (DENR); 4) DENR-Mines and Geo-Sciences Bureau (DENR-MGB); 5) Overseas Workers Welfare Administration (OWWA); 6) Technical and Skill Development Authority (TESDA); 7) Department of Labor and Employment; 8) Department of Tourism; and 9) Department of Agrarian Reform (DAR); 10) National Economic Development Authority (NEDA). It is also in collaboration with the Local Government Unit of GenSan and the Regional SMED Council. XXX (DTI 12 RO/VTP/LVF) 

*press release from DTI