How to Win Friends and Influence People

   Who can resist the power to influence people? Most of us are yearning for it. Whether you want to influence your parents, partner, friends or even the public, you need the convincing power to persuade them. While researching for books in Public Relations and Advertising, I came across the book of Dale Carnegie entitled HOW TO WIN FRIENDS & INFLUENCE PEOPLE. Fortunately I have bought a copy of it at Booksale GenSan. But I never had the motivation to read it not until I discovered its worth.

   The book was first published in 1937 and became an overnight success. The book became one of the all time international best-sellers in publishing history. It translated in every known languages and its influence still exist up to this time. Dale Carnegie decided to write the book because that time there was no book about the fine art of getting along with people in everyday business and social contacts. It is a self-help book written in a first person point of view to cater to those who need to improve their social life. This phenomenal book has been revised and updated to help readers achieve their maximum potential. The book is divided into four parts: 1) Fundamental Techniques in Handling People 2) Six Ways To Make People Like You 3) How to Win People to your Way of Thinking 4) Be a Leader: How to Change People Without Giving Offense or Arousing Resentment.

   I will give the preview of the first part of the book to give you idea on what's this book about.

I. Fundamental Techniques in Handling People  

• Principle 1 - Don't criticize, condemn or complain

• Principle 2 - Give honest and sincere appreciation

• Principle 3 - Arouse in the other person an eager want.

  If you find a copy of it in Library, Bookstore or in the Net, better avail it and start to read, and discover its worth in yourself.

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